OpenAI acquires Hiro – AI finance startup joins ChatGPT empire

OpenAI acquires Hiro: AI‑driven finance meets ChatGPT

The San Francisco AI lab behind ChatGPT announced on April 19 that it has bought Hiro Finance, an AI personal‑finance platform, in a deal whose terms remain undisclosed. Within the next month, Hiro will cease operations on 20 April and erase all user data by 13 May, a timeline confirmed by the startup’s website.

Founder’s track record and valuation hints

Hiro was founded by Ethan Bloch, who previously sold his budgeting app Digit to Oportun for ↑ $200M. That exit set a high benchmark for any future valuation, though OpenAI has not revealed the purchase price.

“The acquisition accelerates OpenAI’s push into consumer‑grade financial tools,” said an insider familiar with the deal, speaking on condition of anonymity.

Analysts see this move as a strategic extension of OpenAI’s ecosystem, potentially embedding budgeting capabilities directly into ChatGPT. For a broader market view, see Reuters and Bloomberg.

Dispatch from: Lyra Valance

Digital Assets & Web3 Insider