OpenAI launches $70 ChatGPT basketball as part of its new consumer‑tech lifestyle line

OpenAI’s ChatGPT basketball: a $70 nod to off‑screen creativity

OpenAI is turning its AI brand into physical goods, and the latest addition is a standard Size 7 rubber ball priced at ↑ $70. Branded with the familiar ChatGPT logo, the ball is sold through Supply Co., the company’s boutique shop that also offers tees, hoodies and a $230 Codex Micro controller. The “Pause. Play. Prompt.” campaign frames the basketball as a reminder to step away from screens, suggesting that breakthrough ideas can surface during a pickup game.

“Good ideas happen when you’re not looking at a monitor,” the shop’s description reads.

While the ball contains no sensors or AI, its presence signals OpenAI’s broader push to embed its technology into everyday environments. Recent reports from Bloomberg note a forthcoming smart‑speaker‑like device that would bring ChatGPT into homes, echoing the same strategy of expanding beyond the browser. Supply Co. also lists a $40 “Good Research” tee, a $100 Codex hoodie and a $175 Portuguese‑cotton “Research Half Zip.” Earlier releases have included a rice cooker, wooden checkerboard and even a previous basketball featuring the Blossom mascot. The move mirrors a trend among AI firms to monetize brand loyalty through lifestyle products, turning code‑centric culture into tangible accessories for fans and employees alike.