iPhone 18 Pro & Ultra Reveal: Dates, Leaks and What to Expect

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iPhone 18 Pro and iPhone Ultra event timeline

The tech calendar is tightening; Apple is expected to unveil the iPhone 18 Pro and the foldable iPhone Ultra in early September. Bloomberg’s Mark Gurman flagged September 8 or 9 as the most probable showcase dates, a pattern that mirrors the company’s two‑week advance notice tradition.

“Apple will likely announce the event on either August 25 or August 26, giving journalists a ↑14-day heads‑up,” Gurman wrote in his latest newsletter.

Historically, Apple confirms the event about two weeks ahead, then streams a pre‑recorded keynote from the Steve Jobs Theater while allowing a handful of press to handle the devices live. The last six launches (see table) show a consistent ↑14-day gap, except for the pandemic‑affected 2020‑21 cycles.

iPhone	Announcement	Event
iPhone 17	Tue Aug 26 2025	Tue Sep 9 2025
iPhone 16	Mon Aug 26 2024	Mon Sep 9 2024
iPhone 15	Tue Aug 29 2023	Tue Sep 12 2023
iPhone 14	Wed Aug 24 2022	Wed Sep 7 2022
iPhone 13	Tue Sep 7 2021	Tue Sep 14 2021
iPhone 12	Tue Oct 6 2020	Tue Oct 13 2020

Analysts at Reuters note that the split‑launch strategy—saving the standard iPhone 18, an “iPhone 18e” and the “iPhone Air 2” for a March 2027 rollout—could smooth supply‑chain pressures still lingering from the pandemic. Meanwhile, Bloomberg projects the Ultra’s foldable screen could command a premium north of $1,200.

Analysis by Dr. Aris Thorne (Artificial Intelligence Researcher).