The most popular products of August: ZDNET readers’ top tech buys revealed

Our analytics reveal the most popular products among ZDNET’s tech‑savvy audience for August, ranging from sleek phone cases to enterprise‑grade antivirus suites.

Most popular products of August: a data‑driven snapshot

The top ten saw an aggregate ↑ 12% surge in units sold compared with July, a signal that consumers are still investing heavily in personal tech protection and performance.

Phone cases dominate the list, with the MagSafe‑compatible Silvershell leading at 1,200 units, followed by a rugged OtterBox variant at 950 units. Antivirus software from Bitdefender ranked third, moving ↑ 8% in subscriptions.

“The data confirms a shift toward accessories that blend aesthetics with durability,” notes a market analyst at Reuters.

Other notable entries include a smart home hub priced at $149, a portable SSD boasting 2TB capacity, and a set of noise‑cancelling earbuds that logged 780 sales.

For a deeper dive into the macro trends shaping these purchases, see the latest report from Bloomberg.

Dispatch from Julian Reed (Consumer Electronics Expert).