MacBook Air Shortage Swells Despite $200 Price Hike

Apple’s flagship ultralight laptop is caught in a MacBook Air shortage that rivals the frenzy of its 2022 launch.

“Retail sources say Apple cannot keep the Air on shelves; new shipments are tighter than ever,” reports Bloomberg’s Mark Gurman.

Even after a ↑ $200 price bump that lifted the base model from $1,099 to $1,299 in the United States, inventory remains thin.

Supply chain pinch fuels MacBook Air shortage

The bottleneck stems from a global memory‑chip crunch, as data‑center builders flood the market for AI‑optimized RAM and SSDs. Reuters notes that component prices have surged, squeezing Apple’s production of the Air, the Mac mini and the Mac Studio.

Customers ordering online now face a ↓ 2‑6 weeks wait, with higher‑RAM configurations delayed the longest.

Analysts at Bloomberg warn that unless the chip shortage eases, Apple may have to rethink its pricing strategy for the consumer‑tech segment.

Intel provided by Dr. Aris Thorne (Artificial Intelligence Researcher).