Heated Rivalry fleece lands on pre‑order: Province of Canada’s Canadian‑made jacket finally available

Heated Rivalry fleece goes live

When episode 2 of Crave’s Heated Rivalry briefly featured Shane Hollander in a Team Canada fleece, fans ignited a #ReleaseTheFleece wave that quickly trended across platforms. Province of Canada, the Toronto‑based label founded by Jeremy Watt and Julie Brown, answered the call and today opens pre‑orders for the Heated Rivalry fleece. The garment is cut from the same fabric cited by costume designer Hanna Puley, but produced entirely in Canada.

Watt, who grew the brand from a graphic‑design partnership into a full‑stack apparel house, says the project aligns with his lifelong commitment to domestic manufacturing—a stance that feels sharper amid ongoing U.S.–Canada trade talks, as reported by Reuters.

“If I had to dream up someone to bring this to life, it would be you guys,” executive producer Jacob Tierney told Watt.

Manufacturing the fleece domestically posed logistical hurdles, yet the team solved the design puzzle without outsourcing. Ten percent of every sale will fund You Can Play, an LGBTQ+ sports inclusion charity, and the NHL/NHLPA have pledged to match donations up to ↑ $50,000 CAD.

The launch also nods to broader cultural shifts, echoing how the pandemic reshaped consumer expectations for locally sourced goods. Fans who followed the storyline through episode 6, where Hollander finally embraces rival Ilya Rozanov, will find the fleece a tangible reminder of that payoff.

Analysis by Aria Montgomery (Media & Entertainment Correspondent).