Apple foldable iPhone set to debut at historic launch under new CEO John Ternus

At the Steve Jobs Theater, Apple is poised to unveil its first Apple foldable iPhone, a device that could redefine the premium smartphone market. The event, led by newly appointed CEO John Ternus, will also showcase the iPhone 18 Pro line, the Apple Watch Series 12 and the fifth‑generation AirPods. Analysts anticipate a base price of ↑ $2,000, putting the phone in direct competition with Samsung’s Galaxy Z Fold8 series.

Apple foldable iPhone previewed at Steve Jobs theater

The foldable’s hinge design is rumored to be a proprietary mechanism that aims to improve durability while preserving a sleek profile. Memory‑chip shortages have forced Apple to raise prices across its portfolio by ↓ 15%, a move the company described as a “100‑year‑flood” of demand for AI‑driven compute. The new Siri AI, now running on‑device, promises contextual answers drawn from the user’s screen and apps, a feature highlighted in a recent Reuters brief and reported by Bloomberg.

“Everyone from the teenager saving for a new phone to Wall Street analysts will scrutinize every word Ternus says,” said analyst Michael Gartenberg.

While the premium foldable targets early adopters, the standard iPhone 18 is slated for a spring 2027 release, a departure from Apple’s usual September cadence that could affect average selling price dynamics. The launch’s tagline “surprise and shine” hints at additional surprises, possibly in the MacBook and HomePod lines, as Apple seeks to cement its foothold in the AI‑centric era.

Reported by Julian Reed (Consumer Electronics Expert).